About Us

About FroggMag

Froggmag began with an appreciation for the many stories embedded in India's art, craft and cultural traditions, and an interest in translating them into objects that people could engage with in a more personal and everyday way.

We were drawn to the stories, colours and details found in museums, old paintings, folk art, architecture and everyday objects, and wanted to find ways to bring them into daily life.

Over the years, that idea has grown into a collection of puzzles, games, stationery, souvenirs and gifts developed in collaboration with artists, artisans, museums and cultural institutions across India. Some projects begin with a centuries-old painting, others with a craft tradition, a monument, a city, or even a conversation. Our role is simply to translate these inspirations into objects that people can use, collect, gift and enjoy.

What matters most to us is the connection these products create. A puzzle that starts a conversation around a dining table. A notebook that reminds someone of a place they love. A museum souvenir that keeps a memory alive long after the visit is over. Whether a product is bought for oneself or received as a gift, we hope it brings a small sense of discovery, curiosity and joy.

That, in many ways, is what Froggmag is about—making culture a little more accessible, a little more personal, and a natural part of everyday life.

Froggmag began with an appreciation for the many stories embedded in India's art, craft and cultural traditions, and an interest in translating them into objects that people could engage with in a more personal and everyday way.

We were drawn to the stories, colours and details found in museums, old paintings, folk art, architecture and everyday objects, and wanted to find ways to bring them into daily life.

Over the years, that idea has grown into a collection of puzzles, games, stationery, souvenirs and gifts developed in collaboration with artists, artisans, museums and cultural institutions across India. Some projects begin with a centuries-old painting, others with a craft tradition, a monument, a city, or even a conversation. Our role is simply to translate these inspirations into objects that people can use, collect, gift and enjoy.

What matters most to us is the connection these products create. A puzzle that starts a conversation around a dining table. A notebook that reminds someone of a place they love. A museum souvenir that keeps a memory alive long after the visit is over. Whether a product is bought for oneself or received as a gift, we hope it brings a small sense of discovery, curiosity and joy.

That, in many ways, is what Froggmag is about—making culture a little more accessible, a little more personal, and a natural part of everyday life.